Directed by Amarachi Nwosu and shot on location in Accra, Ghana, Melanin Unscripted crafted a compelling brand narrative and visual identity for Aafiya Collective, deeply rooted in African heritage. This project was a collaborative effort with our production partner, Filming As Woman, led by Kuukua Eshun. We prioritized casting diverse faces and voices from the local community to authentically represent the brand and its commitment to inclusive, authentic healing experiences. The result is a brand that resonates deeply with the global Black community and empowers individuals to reconnect with their roots through wellness.

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